Italian studio Happycentro was recently asked to design and produce an invitation for the opening of a Louis Vuitton store in Osaka, Japan. The result is a paper object featuring complex origami folds and a variety of printing techniques. The entire production process was quite involved — check out the video below to get a behind-the-scenes look.
Creative Credits:
Client: Louis Vuitton
Agency: Ogilvy & Mather – Paris
Creative Director: Christian Reuilly
Art Director: Soumaya El Bahri
Technical director/Print Manager: Leila ElBlida
Art Buyer: Laurence Nahmias
Project Manager: Federico Padovani
PaperObject Designed by: Federico Galvani
Instruction Sheet Illustration by: Andrea Manzati
Editing Making Of: Donna Summer Samantha Di Prospero
Nice Hands: Chiara Menna
Print Management: Riccardo Zambelli and Barbara Boni
The Crazy Craftsmanship Experience in Printing Process by:
– STUDIO FASOLI for managing all production steps
– GRAPHICART (Michele Adami) for Offset Printing
– TIPOGRAFIA ECONOMICA (Ricky e Mattia Pattaro) for dry debossing
– EUROIMMAGINE (Giulio Zangrandi, Francesca e Federico) for silk printing
– LA CARTOTECNICA (Fabrizio Sona) for die cutting
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